Luis Fernandez, designer, who as a trained architect
Tell me a little bit about the store?
L: Obviously the brand is travel inspired, for that guy who is always on the go. Tech-savvy, he's business travel, so the clothes speak to that guy. He needs to look tailored and polished, but then also need those elements of functionality and comfort. You'll see that in the fabrics, the details, the fabrication.
L: The store was the idea to create the house or that space for the brand. And so very much inspired the ideal of the perfect, the ideal of what the perfect airport lounge would be. So you've got your seating area, your little lounge up front. And then even to play-up into the guy's lifestyle we've got all sorts of other elements that we've curated for travel, those little things that you need that enhance your travel, apothecary with products from all different parts of the world, sunglasses, small leather goods, a newstand. And then which obviously plays into the whole architectural thing.
What is the age demo?
P: A lot of it is tied to the neighborhood, so we have customers from early 20's to early 40's.
What niche in the market do you think?
P: It's really contemporary sportswear, elevated. So having this European-influence, in a kind of a minimal and very clean and modern, but at the same time we have a collection that works on American or local guys -- and that is slightly something that is missing in the market. You either have Euro-brands that you can't really travel with, which is the ultimate functionality of the brand, or you have more traditional, heritage, all-American brands, which to us, still lack a little bit the polish, the hang of the fabric, the Italian tailoring.
L: You're definitely seeing a lot of that ath-leisure moment out there is familiar to me and that idea that a lot of brands use form and function, but I think that a lot of people throw it around but don't really address it, but I think for us it was really, how do you tackle those things and it doesn't look like the guy is wearing gym clothes because performance and functionality doesn't just have to be for gym or sportswear, how can those ideas and concepts come into tailored concepts.
If you were in a dept store, who would you hang near?
L: At a Saks, for example, it would definitely be in that area where contemporary sportswear designers mix, not necessarily in the designer world. Not a mass brand. But probably in the more specialized-contemporary, like APC, Rag & Bone world. APC to Moncler. Sandro -- family.
If you could see any celeb wearing your designs, who would it be?
L: Obviously we've already had a couple of them in here. Obviously a bradley Cooper, Matt Bomer, obviously -- I'm blanking on his name, the darling of Hollywood. Ryan Gosling -- especially because he's always photographed at an airport, there is this kind of effortless, but really sophisticated way that he dresses.
Check out some of our favorite pieces below and click through Craft Atlantic's spring/summer 2015 collection:
Source: http://www.huffingtonpost.com/2014/11/17/craft-atlantic_n_6172376.html?utm_hp_ref=travel&ir=Travel and provided by entertainment-movie-news.com
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